This report, “Social Business: Shifting Out of First Gear,” is an interesting statement about social media.

According to the Bulldog Reporter’s Daily Dog, the new research from MIT Sloan Management Review and Deloitte Consulting shows that when asked to rank their company’s social business maturity on a scale of one to 10, 52 percent of respondents from around the world gave their company a score of three or below. Just 17 percent ranked their company at seven or above.

The report finds that three major culprits are halting progress in social maturity:

• Lack of an overall strategy (28 percent of respondents).
• Too many competing priorities (26 percent).
• Lack of a demonstrated business case or strong value proposition (21 percent).

Social Business: Shifting Out of First Gear Infographic

It’s an interesting read. Get the full report and check it out.

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