Welcome to the “Marketing Highlights” Podcast, where we share – in 2 minutes or less – timely and actionable marketing tips and strategies to use in your business. Whether you’re a solopreneur, small business, large corporation or nonprofit organization, you’ll learn something valuable for your business. I’m Jim Person from JimPerson.com; welcome to Episode #03, “Voice Search.”
In an article by Gini Dietrich on the website Spin Sucks, at www.SpinSucks.com, voice search is currently, and will be, a big marketing trend for 2019.
According to the article, 67 million voice-assisted devices will be in use in the U.S. by 2019. That’s 21 percent of the entire population — or nearly one in every four households.
To get ready, here are a few things the author suggests you do now:
Write your content for voice search, which means to write in a way that people talk. It becomes even more conversational than in the past.
Create content that answers when, how, what, and who. This is how people talk — and how they have conversations with their AI. Speak to it in your content.
Expand the FAQs on your website to answer questions as outlined in the second point above.
Stop thinking like a marketer who needs to get their message heard wide and far. Think about the individual customer who wants a question or issue solved.
Ask — and answer — questions. This is how people use voice search, by asking questions. Format your content in the same way.
To learn more on this story, including links and resources … visit jimperson.com/highlights03
That’s it for today’s episode of “Marketing Highlights.” Be sure to join us again next time for more actionable marketing tidbits. To subscribe in your favorite podcast player, visit jimperson.com/subscribe and to hear past episodes, visit jimperson.com/archive.
Source: Spin Sucks
