The Marketing Highlights Podcast

Marketing Highlights PodcastEpisode 13 - B2B on Instagram
This episode of the Marketing Highlights Podcast is about business to business companies on Instagram, a highly effective marketing channel for B2B companies who cater to more mature audience segments.
To learn more on this story, including links and resources, visit https://jimperson.com/13.

Marketing Highlights PodcastEpisode 12 - Amazon Echo
This episode of the Marketing Highlights Podcast is about Amazon's dominance in the smart speaker market, which will lose some of its majority share as a result of increased competition, that according to eMarketer.
To learn more on this story, including links and resources, visit https://jimperson.com/12.

Marketing Highlights Podcast Episode 11E-commerce and the Health Care Market
This episode of the Marketing Highlights Podcast is about e-commerce and the health care market. E-commerce is changing how consumers shop online for prescription drugs and healthcare equipment and supplies.
To learn more on this story, including links and resources, visit https://jimperson.com/11.

Marketing Highlights PodcastEpisode 10 - Podcast Advertising
This episode of the Marketing Highlights Podcast is about podcast advertising, which according to data from 2018, generates far better brand recall than other widely-used forms of digital advertising.
To learn more on this story, including links and resources, visit jimperson.com/10.

Marketing Highlights PodcastEpisode 09 - Three Types of Affiliate Marketing
This episode of the Marketing Highlights Podcast is about affiliate marketing. According to blogger and podcaster Pat Flynn of Smart Passive Income, there are three types of affiliate marketing.
Visit jimperson.com/09 for a transcript, links and resources.

Marketing Highlights PodcastEpisode 08 - What's the Best Day to Podcast?
This episode of the Marketing Highlights Podcast is about the best day to podcast.
Visit jimperson.com/08 for a transcript, links and resources. For past episodes visit jimperson.com/listen

Marketing Highlights PodcastEpisode 07 - Accessible Instagram
This episode of the Marketing Highlights Podcast is about Instagram -- specifically how to make Instagram more accessible for the more than 285 million people in the world who have visual impairments.
Visit https://jimperson.com/07 for a transcript, links and resources.

Marketing Highlights PodcastEpisode 06 - Five Common Sense Things Every Podcaster Should Do
This episode of the Marketing Highlights Podcast is about podcasting. But more specifically, the five common sense things that every podcaster should do.
Visit https://jimperson.com/06 for a transcript, links and resources.

Marketing Highlights PodcastEpisode 05 - Generation Z
This episode of the Marketing Highlights Podcast is about Generation Z, who are now entering the workplace. And that means adapting your customer experiences to meet the demands of a new generation.
Visit https://jimperson.com/05 for a transcript, links and resources.

Marketing Highlights PodcastEpisode 04 - Multimedia Search
This episode of the Marketing Highlights Podcast looks at multiedia search, which according to a panel of media and PR influencers, will be a big marketing trend for 2019.
Visit https://jimperson.com/04 for a transcript, links and resources.