Welcome to the “Marketing Highlights” Podcast, where we share – in 2 minutes or less – timely and actionable marketing tips and strategies to use in your business. Whether you’re a solopreneur, small business, large corporation or nonprofit organization, you’ll learn something valuable for your business. I’m Jim Person from JimPerson.com; welcome to Episode #02, Instagram Interactions.
If you’re on Instagram, here’s some marketing info that will be interesting and useful.
You might not be surprised to find that video posts on Instagram attract the highest interaction rate. Video posts on Instagram actually see up to 21.2% more interactions than other media types, that’s according to an analysis of Instagram profiles between January and September 2018 by Quintly.
Images were on the bottom of the list, followed by image carousels with 2.2% more interactions than images. Videos outperformed images with 21.2% more interactions, and received 18.6% more interactions than carousels.
Interestingly, the majority of Instagram posts (72.6%) are images compared to 16.7% of videos.
The research also highlights that a third of profiles (31.7%) are now using posts with more than 300 characters, followed by those between 150-300 characters (30%). And if you’re wondering when you should post on Instagram for maximum exposure, the findings confirm that interactions with Instagram posts are higher on weekends – 22.3% to be exact.
To learn more on this story, including links and resources … visit jimperson.com/highlights02
That’s it for today’s episode of “Marketing Highlights.” Be sure to join us again next time for more actionable marketing tidbits. To subscribe in your favorite podcast player, visit jimperson.com/subscribe and to hear past episodes, visit jimperson.com/archive.
Source: Business of Apps
