Contrary to popular belief, Instagram can be a highly effective marketing channel for B2B companies who cater to more mature audience segments. Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #13, “B2B…
Consumers in the market for a smart speaker have more options than ever, and according to an article on eMarketer.com, Amazon will lose some of its majority share as a result. They forecast that Amazon…
E-commerce is changing how consumers shop online for prescription drugs and healthcare equipment and supplies — and what they expect in the way of a superior user experience from web merchants. Hello fellow marketers and…
Podcast advertising generates “far better brand recall” than other forms of digital advertising. That’s what we’ll be covering today in the Marketing Highlights Podcast, Episode #10, “Podcast Advertising.” Podcast advertising generates far better brand recall…
Affiliate marketing is a large part of Pat Flynn's Smart Passive Income business. According to Flynn, there are the three types of affiliate marketing that have worked best for him: Unattached affiliate marketing Related affiliate…
Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #08, “What’s the Best Day to Podcast?” If you have a weekly podcast, a common question is, "What's the best day to publish…
Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #07, “Accessible Instagram.” With more than 285 million people in the world who have visual impairments, there are definitely many people who could benefit…
Hello fellow marketers and welcome to Marketing Highlights, Episode #06, “Five Common Sense Things Every Podcaster Should Do.” According to Robert Katai – not sure how to pronounce it and my apologies Robert if I got…
According to Eric T. Tung from GoTo Marketers -- in an expert round-up article series about social media trends in 2019 on TextWalker.com -- that Generation Z will change how we market. Tung notes that Generation…