With more than 285 million people in the world who have visual impairments, there are definitely many people who could benefit from a more accessible #Instagram Click To Tweet
Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #07, “Accessible Instagram.”
With more than 285 million people in the world who have visual impairments, there are definitely many people who could benefit from a more accessible Instagram. And to help, Instagram recently announced two new improvements to make it easier for people with visual impairments to use Instagram.
First, Instagram recently announced on their Press Info Center, automatic alternative text so you can hear descriptions of photos through your screen reader when you use Feed, Explore and Profile.
This feature uses object recognition technology to generate a description of photos for screen readers so you can hear a list of items that photos may contain as you browse the app.
Next, Instagram has introduced custom alternative text so you can add a richer description of your photos when you upload a photo. People using screen readers will be able to hear this description.
CONCLUSION: Remember that automatic alt text uses object recognition technology to provide a visual description of photos for people with visual impairments. You can replace this text to provide a better description of a photo. Keep in mind though that this description will only be read if someone is using a screen reader to access Instagram.
To learn more on this story, including links and resources, visit jimperson.com/07
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