B2B on Instagram – The Marketing Highlights Podcast (Episode 13)

Contrary to popular belief, Instagram can be a highly effective marketing channel for B2B companies who cater to more mature audience segments.

Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #13, “B2B on Instagram.”

Why should your B2B (business to business) company build a presence on Instagram? Social Media Examiner references statistics from the Pew Research Center that shows that 40% of all internet users ages 30-49 are on the platform. And because Instagram’s user base is continuously growing, the target audience for B2Bs is also expanding, providing even more business opportunities.

In addition, the competition among B2Bs on Instagram is low. With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty of room to stand out and reach your audience. While Instagram isn’t a sales-driving channel for B2Bs, it can help you strengthen your brand image and awareness. According to Social Media Examiner, here’s what you should be posting on Instagram to help meet these objectives.

#1: Share Your Expertise to Position Your Brand as a Thought Leader

#2: Post Relevant Curated Content to Gain a Reputation as a Reliable News Source

#3: Use Client Success Stories to Establish Credibility and Trust

#4: Tap Into Employee Advocacy to Humanize Your Brand

#5: Report on the Effectiveness of Your Instagram Strategy

Instagram can be a powerful marketing tool for your B2B company, allowing you to build brand awareness and engaged communities. To be able to unlock Instagram’s potential, you need to develop effective content strategies that include thought leadership, news curation, success stories, and employee advocacy.

To learn more on this story, including links and resources, visit jimperson.com/13.

For past episodes visit jimperson.com/listen. And if you need podcast mixing or mastering services visit jimperson.com/podcasthelp.