Infographic: The State of Content Marketing 2013

According to Wishpond, companies that blog have 55% more traffic to their websites. That’s one of the findings in “The State of Content Marketing” Infographic.

They report that marketers now spend 25% of their marketing budget on content marketing. And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from brands they are interested in.

The following Infographic shows how companies are using content marketing to and how consumers interact with it.

A couple of thoughts…

• I found it interesting that 62% of companies outsource their content, down 7% from 2011. Guess my takeaway is that there is still a huge opening for marketers to make a great living managing content and social media for local businesses.
• We’ve always heard “a picture is worth a thousand words.” Well, according to this info, a picture is also worth 94% more views on your content. The morale of this story: Have an image/picture with every blog post/article you post!
• Everyone says this is the year of mobile. Well these results show a more than doubling of mobile-optimzed content, up to 33% from 15% in 2011.
• And most importantly, 90% of consumers find custom content useful.

So — bottom line — if you’re not already producing epic content — start! And if you are producing great, consistent, regular content now — be sure you’ve got images/pictures/videos and you’re optimizing your stuff for viewing on mobile devices.

What are your thoughts on the “state” of content marketing? You find anything else interesting in this Infographic?

Comment below.