[dropcap]Y[/dropcap]ou know how I love Infographics! Here’s the latest one I found, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands.
Get Elastic, which posted the Infographic, highlighted [highlight]three main areas[/highlight] to ensure emails are effective:
Timing matters. Conversion rate drops as time passes from abandonment – 50% within 24 hours. Within 60 minutes is recommended based on this data
Test subject lines. Including your company name has the highest impact on open rates, just edging out product details. Remember, cart recovery emails are not the same as your regular campaigns, don’t rely on what works for your core program.
Content (and design) is king. The averages presented in the Infographic are interesting, but the sample layout is just that – a sample. Where you put each link and design element influences click through rate as well. Test your templates and call-to-action labels, and make sure each of these elements are clickable.
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