The Sales Hunter, Mark Hunter, writes a blog called the Sales Motivation Blog. He is also the author of "A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive…
Anchor text is the string of text you attach a link to. That’s why anchor text is to this day so important in the minds of digital marketers. Google’s PageRank algorithm uses anchor text to…
One of the frustrating things about marketing a brand or business is capturing your target audience’s attention. Potential partners and customers are busy folks, and it can be a challenge to share your brand story…
Writing straightforward, digestible copy is key to keeping audiences engaged, but preventing readers from losing interest is a lot easier said than done. In an increasingly fast-paced world, communications professionals must think strategically about how…
Optimize your Instagram marketing in 2022 thanks to hundreds of data points, trends and insights collected from analyzing 110+ million Instagram posts. While the report data is based on global Instagram users, it also goes…
For online enterprises, success is about increasing website traffic and conversions, but what are the best ways of boosting user attention amidst all the noise? One method that relatively few industry pros know or use…
At the end of the day, YouTube is essentially a search engine -- the second largest in the world by the way. And just like you'd measure organic search performance for your website, you want…
You probably know that sharing captivating visuals on social media is crucial for getting your audience to engage with you. Which means that good social media design is crucial to attracting your ideal customers. But…
While Jan. 28, marks the 15th annual Data Privacy Day, each of us faces privacy concerns on a daily basis. If our private information becomes public, it can affect our credit ratings, employment options and…