Most small business owners make the same mistake every January. They sit down, figure out their marketing budget for the whole year, and then rarely touch it again until next December. But here's what changed…
The #1 Sales Tip Most Small Businesses Ignore: Follow Up If you're running a small business or building your brand as a solopreneur, you're probably juggling a hundred things every day. Marketing, emails, social media,…
Turn Your Social Media Following into Sales with Instagram and Facebook Shops Ready to stop posting for likes and start raking in sales? Meta's Shop features on Instagram and Facebook can turn your followers into…
How to Stay Ahead as OpenAI’s Shopping Moves Threaten Traditional Affiliate Marketing Models When ChatGPT starts recommending products directly in your chat window, it’s a sign that the rules of the affiliate marketing game are…
Over 8.5 billion Google searches happen every day. Now imagine what happens when most of those searchers stop clicking on websites because Google's AI Summaries give them answers right on the results page. This new…
Customers Complaints: Turning Tough Moments into Golden Opportunities Have you ever had that sinking feeling when an unhappy customer walks through your door? As a small business owner, handling face-to-face customer complaints might be one…
The Power of a Name Picture this. A customer walks in your shop. You haven't seen her face since...gosh, maybe 2023? But you smile and say, "Hey Sarah! Still driving that blue Subaru? How's your…
What Golf Pros Can Teach You About Running Your Small Business Have you ever noticed how running a small business feels a lot like playing a round of golf? The Masters golf tournament shows us…
10 Essential Tips for Presenting PowerPoint Slides That Actually Work Ever sat through a presentation where the speaker seemed to be held hostage by their own slides? We've all been there. PowerPoint should be your…