Tips Tuesday: AI Translation

How to Use AI Translation to Reach More Customers Your website only speaks English. That's a problem. Millions of people around the world want to shop, read, and buy in their own language. In America…

What 61% Digital Marketing Spend Means for Solo Business Owners

Big companies are now spending more than 60% of their marketing budgets on digital channels. A new survey by Gartner found that digital channels account for 61.1% of total marketing spend across businesses. This shift…

Rethink How You Allocate Your Marketing Budget

Most small business owners make the same mistake every January. They sit down, figure out their marketing budget for the whole year, and then rarely touch it again until next December. But here's what changed…

The Fortune’s in the Follow Up

The #1 Sales Tip Most Small Businesses Ignore: Follow Up If you're running a small business or building your brand as a solopreneur, you're probably juggling a hundred things every day. Marketing, emails, social media,…

Tips Tuesday: Instagram and Facebook Shops

Turn Your Social Media Following into Sales with Instagram and Facebook Shops Ready to stop posting for likes and start raking in sales? Meta's Shop features on Instagram and Facebook can turn your followers into…

Tips Tuesday: AI and Affiliate Marketing

How to Stay Ahead as OpenAI’s Shopping Moves Threaten Traditional Affiliate Marketing Models When ChatGPT starts recommending products directly in your chat window, it’s a sign that the rules of the affiliate marketing game are…

How Small Business Owners Can Handle Google’s AI Summaries

Over 8.5 billion Google searches happen every day. Now imagine what happens when most of those searchers stop clicking on websites because Google's AI Summaries give them answers right on the results page. This new…

Customer Complaints

Customers Complaints: Turning Tough Moments into Golden Opportunities Have you ever had that sinking feeling when an unhappy customer walks through your door? As a small business owner, handling face-to-face customer complaints might be one…

How to Remember Names and Faces

The Power of a Name Picture this. A customer walks in your shop. You haven't seen her face since...gosh, maybe 2023? But you smile and say, "Hey Sarah! Still driving that blue Subaru? How's your…