Why “Boring” Content is Winning in 2026
We spent the last decade of social media trying to look perfect. We curated our feeds to look like art galleries. We bought expensive ring lights. We used filters to smooth out our skin and…
Beyond Google: How to Get Found by AI Chatbots
Welcome back to Marketing Monday. Last week we talked about focusing on just one channel. This week, we need to talk about how people find that channel. Hint: AI chatbots are involved! For the last…
Marketing Monday: The “Anti-Resolution” Marketing Plan
Happy New Year (almost)! If you are like most solopreneurs, you are likely staring at a fresh planner, a blank Notion board, or a pristine Google Calendar with a mix of genuine excitement and absolute…
Marketing Monday: Email Marketing
Email marketing is both a foundational channel for digital communication and one of the highest‑performing tools for driving revenue, with global usage, engagement, and ROI stats that underscore its importance. What is email marketing? Email…
The Smartest Move for Solopreneurs in 2026: Keep It Simple and Be Real
What if your "boring" idea is actually your ticket to freedom? For solopreneurs in 2026, the best business idea might be the one everyone else thinks is boring. Picture this: You post a simple service…
Win with Short Videos
Marketing Monday: A Guide to Video Marketing for Small Business Owners Short videos are everywhere. You see them on TikTok, Instagram, Facebook, and YouTube. A new report from Metricool looked at over 5 million videos…
Email Marketing That Feels Personal
How personalized emails win hearts and saves you time If you’ve ever stared at your email-platform dashboard, wondering how you can send “just one more” newsletter but find it takes forever, you’re not alone. For…
Gratitude Marketing
How Thankfulness Builds Loyalty and Sales If you're managing a small business or operating independently as a solopreneur, you've likely heard about the importance of customer loyalty, engagement, referrals, and other factors that contribute to…
Marketing Monday: AI Citation Strategy
Understanding how being cited by AI can benefit you as search evolves If you’re a solopreneur or small business owner, you’ve probably noticed: search results look different from how they used to. It’s not just…