Win with Short Videos
Marketing Monday: A Guide to Video Marketing for Small Business Owners Short videos are everywhere. You see them on TikTok, Instagram, Facebook, and YouTube. A new report from Metricool looked at over 5 million videos…
Email Marketing That Feels Personal
How personalized emails win hearts and saves you time If you’ve ever stared at your email-platform dashboard, wondering how you can send “just one more” newsletter but find it takes forever, you’re not alone. For…
Gratitude Marketing
How Thankfulness Builds Loyalty and Sales If you're managing a small business or operating independently as a solopreneur, you've likely heard about the importance of customer loyalty, engagement, referrals, and other factors that contribute to…
Marketing Monday: AI Citation Strategy
Understanding how being cited by AI can benefit you as search evolves If you’re a solopreneur or small business owner, you’ve probably noticed: search results look different from how they used to. It’s not just…
Marketing Monday: Veterans Day
Honoring service while growing your brand With Veterans Day tomorrow, November 11, now is the perfect moment for a solopreneur or small-business owner to pause, reflect, and connect with a meaningful audience: veterans, current service…
Marketing Monday: Holiday Prep
Be Ready for the Season Ahead Welcome to November—it’s the tipping point when everyday marketing shifts into seasonal gear. As a solopreneur or small business owner, this is your moment to move from simply “keeping…
AI Video Marketing
Why AI Video Marketing can drive engagement and growth If you’ve ever felt like keeping up with videos, AI, and changing social platforms is a full-time job—welcome to the club. That’s exactly why today we’re…
Vibe Marketing
Creating Brand Mood That Connects and Converts If you’ve ever found yourself scrolling past ads wondering, “Why does this feel so generic?” you’re not alone. As a solopreneur or small business owner, you want your…
The Spirit of Exploration
Marketing Monday: Discover What’s Next Every Columbus Day, we celebrate the boldness of daring to sail into the unknown. As marketers and solopreneurs, we share that same adventurous spirit—charting new paths, testing new ideas, and…