Marketing Monday: Founder Story Marketing
People buy from people, which is why your founder story marketing is the most powerful asset you have in a world of AI-generated noise. We often think of our "About" page or bio as something…
Email is Your Safety Net (Why You Need “Owned Land”)
If you want a business that survives the next major algorithm update, you need to prioritize email list building over accumulating social media followers. We have all felt the panic. You wake up one morning…
Marketing Monday: The Rise of Info-First Video
If the thought of recording a TikTok makes you want to hide under your desk, you are going to love the trend of Info-First Video. For years, we were told that to succeed with vertical…
The Death of “Reach” and the Rise of “Depth”
If you want to survive the algorithm changes of 2026, you need to stop chasing followers and start focusing on micro-community marketing. For a long time, we were taught that marketing was a numbers game.…
Marketing Automation for Solopreneurs: Automate the Robot, Keep the Human
We have spent this month stripping away the unnecessary parts of your marketing. We focused on one channel. We optimized your bio for clarity. We embraced unpolished content. Now we need to talk about time…
Why “Boring” Content is Winning in 2026
We spent the last decade of social media trying to look perfect. We curated our feeds to look like art galleries. We bought expensive ring lights. We used filters to smooth out our skin and…
Beyond Google: How to Get Found by AI Chatbots
Welcome back to Marketing Monday. Last week we talked about focusing on just one channel. This week, we need to talk about how people find that channel. Hint: AI chatbots are involved! For the last…
Marketing Monday: The “Anti-Resolution” Marketing Plan
Happy New Year (almost)! If you are like most solopreneurs, you are likely staring at a fresh planner, a blank Notion board, or a pristine Google Calendar with a mix of genuine excitement and absolute…
Marketing Monday: Email Marketing
Email marketing is both a foundational channel for digital communication and one of the highest‑performing tools for driving revenue, with global usage, engagement, and ROI stats that underscore its importance. What is email marketing? Email…