The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business (Episode 24) | Jim Person

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The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This newsletter and podcast provides a weekly compilation of curated information for small business owners, entrepreneurs and marketers to grow their business and online presence.

Hello, I’m Jim Person and welcome to the TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This is Episode (24) for the week ending Friday, June 17. Links referenced can be found on my website, visit jimperson.com/24. Today’s podcast is brought to you in part by WP Engine. With WP Engine you’ll get high performance WordPress hosting that just works. Get three (3) months free when you sign up for WP Engine with my affiliate link https://jimperson.com/3free — that’s the number 3 and the word free: https://jimperson.com/3free.

CELEBRATIONS AND RECOGNITIONS

For Friday, June 17, it’s Global Garbage Man Day, National Eat Your Vegetables Day, Ugliest Dog Day, National Flip Flop Day, National Apple Strudel Day and National Day of Prayer for Law Enforcement Officers Day.

Saturday, June 18 is Go Fishing Day, Autistic Pride Day, Dog Dad’s Day, International Panic Day, National Splurge Day, International Picnic Day and International Sushi Day.

Sunday, June 19 is Garfield the Cat Day, National Martini Day, National Watch Day, National Turkey Lovers’ Day, World Sauntering Day, National Eat an Oreo Day, as well as Juneteenth and Father’s Day. The U.S. Census Bureau estimates there are approximately 72 million fathers in the U.S., an estimated 2 million of them single dads living with children under the age of 18. And there also were an estimated 204,000 “stay-at-home” dads in 2021. In 1966, then-President Lyndon Johnson set aside the third Sunday in June to honor fathers with a presidential proclamation. Father’s Day has been celebrated annually since 1972 when then-President Richard Nixon signed a law making it a national holiday.

FEATURED CONTENT

Video continues to be used by an overwhelming majority of businesses. According to Wyzowl, 86% of businesses use video as a marketing tool.

Companies create a broad range of different videos. 42% mostly use live action video, 33% primarily use animated videos and 15% mainly use screen recorded videos.
The most commonly created types of video are explainer videos, but video is used incredibly widely, for an ever-increasing number of goals.
On average, most people (40%) spend $0-500 on a typical video, with the overwhelming majority 97% spend less than $10,000.
55% of video marketers create all their own videos in-house. 12% exclusively hire other people/companies to create video for them. 32% use a mix – creating some videos in-house while outsourcing others. The low average spend coupled with high proportion of in-house video creators suggests many people have embedded quick, cheap video production into their ways of working, allowing them to work at scale.

What are marketers looking to achieve when they invest in video?

62% of people say video marketing success is determined by the engagement their videos get – including shares, likes and comments.
61% of people say the number of views a video gets determines success.
60% of people say leads/clicks are the main determining factor of video marketing success.
44% of people say brand awareness and PR are their criteria for video marketing success.
41% of people say customer engagement and retention are their primary measuring sticks for video marketing success.
27% of people say pure, bottom line sales are their yardstick for determining whether a video is successful or not.

THIS WEEK’S FEATURED TIP

10 Major SEO Mistakes (And How to Avoid Them)

Here are the SEO mistakes you should be aware of:

Not doing keyword research
Not matching search intent
Targeting keywords that are too difficult
Not building enough backlinks
Breaking Google’s Terms of Service when building links
Missing internal link opportunities
Not letting Google crawl your content
Not letting Google index your content
Having an extremely slow site
Treating SEO as a one-time thing

This tip comes from ahrefs. You’ll find the link to that article at jimperson.com/24.

This tip is just one of the tips provided each week in my TNT Report newsletter. Subscribe at https://jimperson.com/tnt.

IN NEWS

Online Home Goods Sales Growth Slows in 2021
Amazon garnered more than a quarter of overall online home goods spending in the U.S., and more than 82% of consumers reported shopping on the site for home goods in the prior year. Also, nearly a third of Top 1000 retailers in the category offer in-home service add-ons like furniture assembly.
Source: Digital Commerce 360

Digital News Report 2022
The Reuters Institute and University of Oxford has released the Digital News Report 2022. Interviewing a total of 92,000 people across 46 countries, the data shows podcasting use is growing again after a pause due to the pandemic. Spotify is continuing to gain ground over Apple and Google Podcasts, and YouTube also shows increasing use. Now, 34% of people in surveyed countries listen to podcasts (up from 31% in 2021): they are most popular in Ireland, Sweden and Norway. Choice quote: “In our qualitative research in both the UK and US, it was striking how many younger people regularly listen to The Joe Rogan Experience, even as they worry about some of the content.”
Source: Reuters Institute | Executive Summary

The Smart Audio Report
The report showcases the ubiquity of voice technology in the U.S. The Report highlights the increased usage of voice technology along with consumer behavior on the devices. The 2022 study compares the most recent survey results with the 2017 Smart Audio Report, and also revisits families who were interviewed in 2017, creating a comprehensive picture of the changes over the last five years. Among the findings:

62% of American adults use a voice assistant
35% now own a smart speaker
47% purchased them, in part, to listen to podcasts
39% of people use their smart speaker to listen to podcasts in a typical week
Two-thirds listen to news on their device

Source: National Public Media

Other Headlines

For links to these stories and more, visit jimperson.com/24. And for more news of the week go to www.jimperson.com/tnt.

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THIS WEEK’S FEATURED TOOLS

Trainual
Get your business out of your brain with Trainuales. Onboarding, training, systems, processes… scaling a small business is hard. But not with Trainual. Turn every process, policy and SOP for every role and responsibility into a simple, powerful playbook.
trainual.com

Keyword Insights
The smartest way to group keywords and classify search intent at scale. Keyword insights utilise Geo-specific, live search engine result pages (SERP) data to cluster keywords into similar groups whilst also working out the search intent behind them. The output will tell you which keywords you can target a single page with, or which need to be broken into multiple pages.
www.keywordinsights.ai

Those were just two of the tools I covered in this week’s email newsletter. See all of the tools in my newsletter at https://jimperson.com/tnt.

FRIDAY FREEBIE

If you’re a subscriber to the TNT Report, you know it’s more than just tips, news, and tools. Since the newsletter is published on Friday afternoons, I also include a “Friday Freebie.” And today’s “Friday Freebie” is a free course: “Video Sales & Marketing Strategy” from Impact Plus. Learn everything you need to ensure you embark on your video journey with confidence. This course is perfect for anyone just getting started with video in their sales and marketing, or looking to drive more views and sales from their current strategy.

If you’re enjoying this podcast, please subscribe at jimperson.com/tnt-podcast. You can also find this podcast on Apple Podcasts, Google Podcasts, Spotify, iHeart, Stitcher and numerous other podcast apps.

BONUS CONTENT

Now for some “bonus content” for you as a podcast listener. This is something not included in the weekly TNT Report newsletter – and it’s about staying safe with travel – more specifically, cyber-safe travel.Summer is a popular time to travel whether it be for a relaxing overnight or a week away exploring a new destination. You are likely taking along that smartphone or other device to assist with directions, locating or identifying points of interest, and capturing that special photo. Practicing good cyber hygiene before, during, and after your trip will help secure your devices and allow you to connect with confidence when you’re away from home.

Before Your Travel

Update your devices
Back-up your devices
Lock your devices
Enable Multi-factor authentication

During Your Travel

Guard your devices
Securely recharge
Delete data from your rental car
Avoid public Wi-Fi
Turn off auto-connect
Limit what you share
Avoid the use of public computers

When You Return Home

Shred your boarding pass and luggage tag
Scan for virus and malware

This info comes from the Center for Internet Security. You’ll find the link to the story at jimperson.com/24 where you can do a deep dive on all the cyber safe tips.

Gas prices are sky high nowadays. Wouldn’t you like to save on gas, as well as groceries and dining out? Well you can, with GetUpside. It’s an app for your smartphone that will help you find deals on gas, food and groceries. Check it out at https://jimperson.com/gas.

Alright. I think that’s going to do it for this week’s TNT Report Podcast. You can find links to all the resources and news stories mentioned in this podcast on my website, jimperson.com/24. Thanks for listening – have a great weekend, and a profitable week ahead.

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* Some links in this newsletter are affiliate links. This means that if you click on an affiliate link and then decide to purchase the product or service, I will earn a small commission. However, it does NOT affect the price you pay. In some cases, using my affiliate link may even save you money or offer additional benefits. And by using my affiliate link, you’re providing support to me and The TNT Report Podcast. So, thanks in advance!

Get All the Tips, News and Tools in My TNT Report Newsletter

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