The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This newsletter and podcast provides a weekly compilation of curated information for small business owners, entrepreneurs and marketers to grow their business and online presence.
Hello, I’m Jim Person and welcome to the TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This is Episode (22) for the week ending Friday, June 3, 2022. If you want to get the links to any of this week’s tips, news, or tools, just go to jimperson.com/22. Today’s podcast is brought to you in part by the Postcard Program. Create influence and connection by celebrating people in your life by sending unlimited photo postcards, stamps included, anywhere in the world for one low monthly price. Get more details on the postcard program at https://jimperson.com/postcard. Again, that’s https://jimperson.com/postcard.
CELEBRATIONS AND RECOGNITIONS
Friday, June 3 is Love Conquers All Day, National Egg Day, National Doughnut Day, Repeat Day and National Chocolate Macaroon Day. Given the choices of food, I’ll rank my favorites – least favorite to favorite – chocolate macaroons, eggs and then doughnuts. How about you?
Saturday, June 4 is Hug Your Cat Cay, National Cheer Coach Day, National Pineapple Day, National Family Recreation Day and National Trails Day. It’s also National Cheese Day, and according to the International Dairy Foods Association:
- The most popular cheese recipe in the United States is ‘macaroni and cheese.’
- There are around 2,000 varieties of cheeses. com has the list of types.
- Cheese takes up about 1/10 the volume of the milk it was made from.
- A giant wheel of Cheddar cheese was given to Queen Victoria (1837-1901) for a wedding gift. It weighed over 1,000 pounds. A normal Cheddar wheel weighs 60-75 pounds.
And speaking of cheese, the month is June is also National Dairy Month. According to the U.S. Census Bureau, National Dairy Month started out as National Milk Month in 1937 as a way to promote drinking milk. It was initially created to stabilize the dairy demand when production was at a surplus, but has now developed into an annual tradition that celebrates the contributions the dairy industry has made to the world. After the National Dairy Council stepped in to promote the cause, the name soon changed to ‘Dairy Month.’
Sunday, June 5 is Hot Air Balloon Day, National Cancer Survivors Day, National Veggie Burger Day, National Frozen Yogurt Day and Pentecost.
FEATURED CONTENT
Telework Continues for Many U.S. Workers, No Sign of Widespread ‘Zoom Fatigue’
As remote work continues for many Americans, more than half of workers (56%) who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers. Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it. The use of video calling or online conferencing services, like Zoom or Webex, is particularly common among those whose jobs can be done from home and who are, in fact, working from home all or most of the time. About two-thirds of these workers (66%) say they often use online conferencing services, compared with 49% of those who work from home sometimes and 35% who rarely or never do so. Workers who are new to teleworking during the pandemic are more likely than those who had already been teleworking before the COVID-19 outbreak to use videoconferencing: 77% of those who currently work from home all or most of the time – but rarely or never teleworked previously – say they use these services, compared with 48% who currently telework and did so before the pandemic.
Source: Pew Research Center
THIS WEEK’S FEATURED TIP
5 Ways to Adhere to Web Accessibility Guidelines
Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience. And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. Optimizing for website accessibility is the practice of making sure web content is usable and navigable for everyone, regardless of ability. However, for some content marketers, learning and applying accessibility best practices can come with a steep learning curve. In this guide, you’ll learn more about what web accessibility is and five ways you can better adhere to web accessibility guidelines.
Source: Marketing Insider Group
This tip is just one of the tips provided each week in my TNT Report newsletter. Subscribe at https://jimperson.com/tnt.
IN NEWS
YouTube Rolls Out New Content-specific Creator Analytics For Shorts, Livestreams
The platform has provided Mashable a sneak peek at its new analytics display so that creators can better understand how their different types of content are performing. Creators will likely first notice that the “Reach” and “Engagement” tabs in YouTube Studio’s Analytics have been replaced with a new “Content” tab. Previously, those two tabs broke down viewership, watch time, traffic sources, and other data for the channel’s content as a whole. The new Content tab, however, will provide options to further break down the data by content type. Creators will notice “Video,” “Shorts,” “Live,” and “Posts” tabs that will provide reach and engagement data that previously wasn’t broken down by content-types.
Source: Mashable
WordPress Jetpack Now Available as Six Plugins
Automattic announced that Jetpack, used by over 5 million users, is available as six individual plugins. Users can now choose which feature they want to use without the burden of installing the entire suite of products. Some of the plugins are brand new while a couple others have between one to two years of availability.
- Four of the new plugins are free: Jetpack Protect, Boost, Social, and CRM are completely free.
- Two of the plugins require payment: Jetpack Backup and Jetpack Search require a paid plan.
Source: Search Engine Journal
Americans Spend More On Gaming Than Streaming — Or Health And Fitness
Survey finds Americans spend nearly $1,000 per year on gaming, on average, and millennial gamers are estimated to spend more than $66,000 in a lifetime. The average American gamer spends about $76 each month on gaming, including internet services, in-app purchases, new games and gaming equipment, according to a Pollfish survey of 1,000 gamers ages 16 through 65 by All Home Connections, an AT&T authorized sales agent. That adds up to about $912 per year, or $58,000 over the course of an average lifetime. In comparison, recent data shows Americans spending about $564 per year on average for streaming service subscriptions. About one in four reported spending $20 to $35 on health and fitness (including gym memberships), and the second-highest percentage (21%) reported spending nothing on health and fitness.
Source: Media Post
Other Headlines
- Tech Companies Are Still Figuring Out Return-to-Office Plans. Most Workers Don’t Want a Full-Time, In-Person Return
- Snapchat Adds Shared Stories to Fuel Collaborative Content
- TikTok Partners With Hootsuite, Sprinklr, Emplifi and More to to Schedule and Publish Content on TikTok
- Massive Podcast Outage Caused by Spotify’s Failure to Renew Security Certificate
- 25% of Americans Are Delaying Retirement Due to Inflation, Survey Finds
- Twitter Adds New Option to Pin Tweets Within Communities
- Marketing Automation to Close In on $4.7B Globally by 2028
- Instagram Adds New AMBER Alerts to Help Raise Awareness of Missing Kids
For links to these stories, visit jimperson.com/22. For more news of the week, visit www.jimperson.com/tnt.
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THIS WEEK’S FEATURED TOOLS
- Flat Icon
Download Free Icons and Stickers for your projects. Resources made by and for designers. PNG, SVG, EPS, PSD and CSS formats.
https://www.flaticon.com/ - Lord Icon
Powerful animated icon library with 4800+ free and premium animated Lottie animations. Download icons as Lottie JSON, GIF, or static SVG files.
https://lordicon.com
Those were just two of the tools I covered in this week’s email newsletter. See all of the tools in my newsletter at https://jimperson.com/tnt.
FRIDAY FREEBIE
If you’re a subscriber to the TNT Report, you know it’s more than just tips, news, and tools. Since the newsletter is published on Friday afternoons, I also include a “Friday Freebie.” And today’s “Friday Freebie” is a free Web3 Course. What is Web3? How would you describe Web3 to your friends? Why does it matter to a creator? What are those NFT things? Learn why web3 is important, how social tokens can create community, and exactly why NFTs are a huge opportunity for creators.
Source: The Tilt
If you’re enjoying this podcast, please subscribe at jimperson.com/tnt-podcast. You can also find this podcast on Apple Podcasts, Google Podcasts, Spotify, iHeart, Stitcher and numerous other podcast apps.
BONUS CONTENT
Now for some “bonus content” for you as a podcast listener. This is something not included in the weekly TNT Report newsletter. This week’s bonus content is about free stock photo websites.
Is It Dangerous to Use Free Stock Photo Websites?
On the internet, there are a variety of free stock photography websites (both royalty free and free of cost). They include Unsplash, Pixabay, Pexels and many, many more. However, for every site that offers free stock photography, there are dozens of articles saying why you shouldn’t use them. These articles come from a variety of sources including publishing blogs, sites that help those that run churches and even sites that help photographers enforce their images. All this raises a simple question: Just how dangerous are free stock photo websites and, if they are dangerous, what are those particular dangers? To understand that, we have to delve deeper into the potential legal issues that arise from free stock photography websites and why some artists want users to be cautious around them.
Source: Plagratism Today
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Alright. I think that’s going to do it for this week’s TNT Report Podcast. You can find links to all the resources and news stories mentioned in this podcast on my website, jimperson.com/22. Thanks for listening – have a great weekend, and a profitable week ahead.
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