The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business (Episode 19) | Jim Person

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The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This newsletter and podcast provides a weekly compilation of curated information for small business owners, entrepreneurs and marketers to grow their business and online presence.

Hello, I’m Jim Person and welcome to the TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This is Episode (19) for the week ending Friday, May 13. Today’s podcast is brought to you in part by bCast. If you want to start a podcast but don’t know where to start with podcast hosting, then I recommend bCast. It was built by marketers for marketers. Do more with your podcast on the hosting platform that gives you more options to help grow your audience. Give bCast a try now with my affiliate link: jimperson.com/podcasthost. That’s jimperson.com/podcasthost.

CELEBRATIONS

Friday, May 13 is Cough Drop Day, National Apple Pie Day, National Leprechaun Day, World Cocktail Day and Blame Someone Else Day. It’s also “Friday the 13^th”!

Saturday, May 14 is The Stars and Stripes Forever Day, Dance Like a Chicken Day, National Buttermilk Biscuit Day, National Train Day, World Belly Dance Day and Stay Up All Night Day.

Sunday, May 15 is National Senior Fraud Awareness Day, World Baking Day, Straw Hat Day and National Chocolate Chip Day. May 15 is also Peace Officers Memorial Day, and the week of May 15-21 is National Police Week. In 1962, President Kennedy proclaimed May 15 as National Peace Officers Memorial Day and the calendar week in which May 15 falls, as National Police Week. Established by a joint resolution of Congress in 1962, National Police Week pays special recognition to those law enforcement officers who have lost their lives in the line of duty for the safety and protection of others.

FEATURED CONTENT

According to Morning Consult, Twitter users worry about the effects of taking the social media company private.

Elon Musk pledged to take Twitter Inc. private as part of his $44 billion takeover bid for the company, and protect freedom of expression on a platform he has called the “de facto town square.” However, a recent Morning Consult survey shows concern among its users about hate speech, misinformation and political content if platforms privatize.

About 2 in 5 U.S. Twitter users said the spread of misinformation would get worse if social media companies go private, compared to 1 in 5 who said it would get better, while over a third said they believe political debate and hate speech would get worse if a social media platform went from public to private.

What say you? Is the Musk purchase a boon for free speech or just the opposite? Regardless… it’ll definitely be something interesting to follow.

And while I’m not a betting man, I most certainly would not bet against Musk on this one. After all, he is the founder, CEO, and Chief Engineer at SpaceX; angel investor, CEO, and Product Architect of Tesla, Inc.; founder of The Boring Company; and co-founder of Neuralink and OpenAI. His success dates back to 1995 when he co-founded Zip2, and later, established X.com, which became PayPal, according to Wikiwand.

THIS WEEK’S FEATURED TIP

How to Position Yourself as the Go-To Expert in Your Niche

Personal branding is something that every business owner and entrepreneur needs to focus on, as it may be the greatest investment you can make in your professional career. When you have a strong personal brand you are viewed as the expert and go-to personality in your field, whatever that is. If you exit your company or it’s acquired and you start another venture, guess what? Your personal brand follows you, and you are able to immediately leverage its power. Entrepreneur offers five tips to help build your personal brand:

Align yourself with local traditional media
Be active on social media (Instagram specifically)
Publish a blog and build a subscriber list
Start hosting a weekly podcast
Guest blog on relevant industry websites

This tip is just one of the tips provided each week in my TNT Report newsletter. See this week’s newsletter and subscribe at https://jimperson.com/tnt.

IN NEWS

Podcast Advertising to Nearly Double by 2024
Ahead of its Podcast Upfront event this week, IAB with PwC released its annual report that forecasts podcasting advertising revenue to increase 47% this year to $2.1 billion, and top $4.2 billion in two years. Financial services represents 15% of all podcast advertising, IAB and PwC report, with direct-to-consumer retailers and art/entertainment/media companies tied at 11% apiece.
Sources: MediaPost | Variety

Meta Opens First Physical Store
Facebook parent Meta has opened its first physical store — in Burlingame, California — to showcase its hardware products like virtual and augmented reality goggles and glasses.The store, which is open to the public as of Monday, is made for people who want to test out products like Ray-Ban Stories, Meta’s AR glasses and sunglasses, along with the Portal video calling gadget and Oculus virtual reality headsets. Shoppers still have to order the glasses from Ray-Ban but can buy the other products at the store.
Source: Associated Press

Top Small Business Cities in America
Do you know the way to San Jose? As a business owner, perhaps you should find out since the northern California city was named the Biz2Credit “Best Small Business City in America,” based on factors, such as average annual 2021 revenues, credit scores, age of business, and Biz2Credit’s proprietary BizAnalyzer score. Rounding out the top 10 “Best Small Business Cities” were: Baltimore, New York, Boston, San Francisco, Los Angeles, Washington, DC, Portland OR, Providence, RI, and Denver. The full report has tons more detail, including all the top 25 cities, the best cities ranked by credit score, annual revenue, and more.
Source: Biz 2 Credit

Other Headlines:

For links to these stories, visit jimperson.com/19. For all the curated news of the week, visit and sign-up for my newsletter at https://jimperson.com/tnt.

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THIS WEEK’S FEATURED TOOLS

Heyday and Carrd

Heyday is a browser extension that automatically saves web pages you visit and pulls in content from your apps. It uses AI to resurface that content alongside Google search results, overlay it on articles, and curate it into a knowledge base that fills itself.
xyz
Carrdis a simple, free, fully responsive one-page website for pretty much anything.
https://carrd.co

Now that was just one of the tools I covered in this week’s email newsletter. See all of the tools in my newsletter at https://jimperson.com/tnt.

FRIDAY FREEBIE

If you’re a subscriber to the TNT Report, you know it’s more than just tips, news, and tools. Since the newsletter is published on Friday afternoons, I also include a “Friday Freebie.” And today’s “Friday Freebie” is from ahrefs – webmaster tools. Improve your website’s SEO performance and get more traffic from search. Free for website owners. Ahrefs Webmaster Tools gives website owners free limited access to Site Explorer & Site Audit.

Visit https://ahrefs.com/webmaster-tools and start using this awesome SEO tool for your website. If you have a website or manage a website, or websites, you need this tool.

If you’re enjoying this podcast, please subscribe at jimperson.com/tnt-podcast. You can also find this podcast on Apple Podcasts, Google Podcasts, Spotify, iHeart, Stitcher and numerous other podcast apps.

BONUS CONTENT

Now for some “bonus content” for you as a podcast listener. This is something not included in the weekly TNT Report newsletter.

Alcohol Sales Increased

With the COVID-19 pandemic now entering its third year, we are all familiarized with the adverse effects of the virus. Despite issues with a broken supply chain and what seemed like world-wide decreases in sales, the alcohol industry was able to hold strong over the course of the pandemic. According to a research study conducted by researchers at the Columbia University Mailman School of Public Health, sales at alcohol retail stores increased substantially. When looking at the first three quarters of 2020, alcohol sales increased by 20% over the first three quarters from the previous year. With the abundance of choice American consumers have when browsing the shelves of their local liquor stores, beer remains a nationwide favorite. In fact, according to Beer Serves America, the beer industry alone contributed over $331 billion in 2020 alone — equivalent to almost two percent of the GDP generated by the United States that year. In fact, Americans drank on average almost 26 gallons of beer per adult aged 21 or over in 2020. The five states that drank the most beer per gallon per adult were New Hampshire, Montana, North Dakota, South Dakota and Vermont. The five states that drank the least beer, again per gallon per adult, were Washington, D.C., Maryland, Connecticut, New Jersey and Utah. Bottom line, this statistic, while “interesting,” really doesn’t mean a whole lot since it just shows that the highest beer drinking states as measured by consumption of gallons per adult were less populated states and the least beer drinking states by consumption were more heavily populated states, which makes sense when factored by that measurement.
Source: Vine Pair

Meanwhile, according to Morning Consult, the adult beverage industry appears to be in a precarious position as consumers cut spending overall and show signs of shifting discretionary purchases from goods back to services. Overall, consumers’ reported spending on alcohol was down 15% month over month in March as elevated expenses for necessities like groceries and gas precipitated declines in nonessential purchases. This pullback in spending, which has been more pronounced for physical products such as alcohol than it has for services, hints at the changing role of alcohol in consumers’ lives.

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Alright. I think that’s going to do it for this week’s TNT Report Podcast. You can find links to all the resources and news stories mentioned in this podcast on my website, https://jimperson.com/19. Thanks for listening – have a great weekend, and a profitable week ahead.

* Some links in this newsletter are affiliate links. This means that if you click on an affiliate link and then decide to purchase the product or service, I will earn a small commission. However, it does NOT affect the price you pay. In some cases, using my affiliate link may even save you money or offer additional benefits. And by using my affiliate link, you’re providing support to me and The TNT Report Podcast. So, thanks in advance!

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