At the end of the day, YouTube is essentially a search engine — the second largest in the world by the way. And just like you’d measure organic search performance for your website, you want to be sure you’re measuring the performance of your YouTube content. According to the Zapier Blog, here are the eight metrics to track:
- Traffic sources
- Impressions and click-through rate (CTR)
- Watch time and average view duration
- Key moments for audience retention
- Likes, dislikes, and comments
- Demographics
- Returning/unique viewers and subscribers
- Watch time for subscribers
You’ll find these metrics in the YouTube Studio section of the site (click on your profile icon > YouTube Studio > Analytics).
YouTube is the second largest search engine in the world. Check out this #TipsTuesday article for the #YouTube metrics you should focus on to grow a successful channel. Share on XSubscribe to the TNT Report
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