The Marketing Insider Group has an interesting article on the 11 digital marketing trends for growing your business in 2022.
Despite the turmoil of the last couple of years, many businesses remain optimistic heading into 2022.
73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived.
More than half expect that performance will get back to normal within the next two years. Over a third believe the virus will have a significant positive impact on their businesses in the future.
Source: Marketing Insider Group
Quick Takeaways: Digital Marketing Trends for 2022
- COVID-19 has forced the world to make some major shifts.
- The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2022.
- Brand strategy, customer loyalty, and innovative technology are paramount.
- Businesses must prove themselves consistent, trustworthy, empathetic, authentic, and courageous.
- Companies should position themselves as thought leaders to build trust and loyalty with target audiences.
If you’d like to do a deep dive into the 11 digital marketing trends for 2022, check out the article here or the Gartner research paper here.
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