You probably know that sharing captivating visuals on social media is crucial for getting your audience to engage with you. Which means that good social media design is crucial to attracting your ideal customers. But did you know that the reason has to do with how the human brain processes information?
The folks over at Conversion Minded has a great article going over the social media design tips that will skyrocket your engagement, along with examples and explanations.
Consider this:
Your followers on social media are sorting through thousands of messages every single day, some studies say up to 10,000! In order to cope, they sort out what’s meant for them (and what’s not) in the fastest way humanly possible.
Rather than carefully examining every word, they “skim and scan” first, looking for visual cues to help them find subjects that are relevant to them. All of this happens faster than you can imagine. According to a study done by MIT, the human brain processes visual information first and in as little as 13 milliseconds!
Below are the 10 tips:
- Determine your most important thing
- Choose 1-2 readable fonts to use consistently
- Choose brand colors and stick to them
- Create some rules for the images you’ll use
- Make whitespace your design BFF
- Use relevant images
- When setting text on top of a photo, make sure there’s enough contrast
- Ask for design critiques
- Use analytics
- Start with templates
Like I said, the article is packed with lots of great visual examples and explanations. I encourage you to spend a few minutes purusing the page and soaking in the knowledge. You can find the article here.
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