Optimize your Instagram marketing in 2022 thanks to hundreds of data points, trends and insights collected from analyzing 110+ million Instagram posts. While the report data is based on global Instagram users, it also goes in-depth on regional trends in North America, the UK, and Ireland.
The folks at HubSpot teamed up with Mention on an incredibly comprehensive report that has all the takeaways you need to get your Instagram strategy up to speed with the latest data.
Here are some of the report’s highlights:
- Travel and nature content, from accounts like @natgeo, @nasa, and @voyagers, became hugely popular on Instagram this year – no doubt due to travel restrictions causing serious nostalgia for far-away lands
- Instagram followings grew as a whole: 65% of Instagram accounts now have over 1k followers, with 34.7% between 1k and 10k
- Globally, users prefer video and carousel posts, which are far more engaging than single images
- Long captions (over 2,000 characters) perform just as well as short ones
- Activity is popping in New York City — posts geotagged there have plummeted, both in terms of volume and engagement
Grab your copy of the report at Hubspot to get all of these insights and more.
#TipsTuesday - Optimize your Instagram marketing in 2022 thanks to hundreds of data points, trends and insights collected from analyzing 110+ million Instagram posts. Click To TweetSubscribe to the TNT Report
To get more tips like this — as well as tools to help you grow your business and the top social media and marketing news of the week — be sure to subscribe to my TNT Report e-newsletter. It’s delivered to your inbox every Friday afternoon full of tips, news and tools to help you grow your business!
The TNT Report Podcast
This Blog Post is Brought to You by Send a Card Online
Send a Card Online is a website where you can create a beautiful greeting card, thank you card, sympathy or get well card, graduation card, “thinking of you” card, birthday or anniversary card, or any type of greeting card that you’d like to mail to someone you care about. Cards come in either postcard style, large oversize, or traditional two-panel and three-panel cards. You can also choose from a card catalog of pre-made cards, or create your own with your own pictures and text. The cards are printed in full color, stuffed in an envelope, sealed, stamped and mailed — NOT email — to your recipient. And right now, you can get a FREE greeting card just by visiting sendacard.online. Don’t miss that upcoming birthday or anniversary or special occasion! Go to Send a Card Online right now!
* Note: This page contains some affiliate links, which means if you click on those links, I will make a small commission. But it does not affect the price you pay. Thanks in advance for your support.
