Email Newsletters: The Secret Weapon for Small Businesses in 2025
Email might seem old school, but it’s more powerful than ever for small businesses and solo entrepreneurs.
While social media platforms keep changing their rules and algorithms, email newsletters remain a steady and reliable way to reach customers.
Here’s something interesting: by 2027, nearly 5 billion people worldwide will use email. That’s more than half of everyone on earth! And it’s not just about the numbers.
Between 2021 and 2024, the number of emails sent through beehiiv alone jumped from 402 million to 15.6 billion. People aren’t just signing up for newsletters—they’re reading them.
That’s why 2025 needs to be the year that you start an email newsletter!
Why Email Newsletters Work So Well
Unlike social media, where your posts might get lost in the shuffle, email newsletters go straight to your readers’ inboxes. You own your email list—no platform can take that away from you or change how many people see your content.
Think about it: when was the last time you checked your email? Probably today. Most people check their email multiple times daily, making it one of the most reliable ways to reach your audience.
Making Money From Your Newsletter
Many small business owners worry about the return on investment. Good news: email newsletters can make money in several ways:
- Selling ads in your newsletter
- Creating premium subscriptions with special content
- Using “boosts” or sponsored content
- Building a loyal customer base that buys your products or services
Getting Started Is Easier Than You Think
Modern newsletter platforms handle the technical stuff, letting you focus on writing and connecting with your readers. They offer tools for:
- Making your newsletters look good on phones
- Tracking who opens and clicks your emails
- Automatically sending welcome messages to new subscribers
- Personalizing content for different readers
What Makes a Great Newsletter?
The best newsletters in 2025:
- Keep it personal; readers want to feel like you’re writing just for them
- Look good on mobile devices; most people read email on their phones
- Show up regularly: whether daily, weekly, or monthly
- Provide real value: help solve your readers’ problems
- Stay focused: pick a specific topic or theme and stick to it
The AI Advantage
New AI tools make running a newsletter easier than ever. They can help you:
- Write better subject lines
- Figure out the best time to send emails
- Create content ideas
- Personalize messages for different readers
Final Thoughts
Want to learn more about the 2025 State of Email Newsletters from beehiv? Just click here to get access to the report.
Starting an email newsletter might be the best business decision you make this year. It gives you direct access to your audience, helps build lasting relationships, and can create steady income streams. The tools are better than ever, and the audience is there waiting.
Ready to start your newsletter journey? Check out beehiiv’s platform; they offer everything you need to create, grow, and monetize your newsletter. Don’t wait while others build their email lists—start building yours today.
Start for free! And have 2,500 subscribers and up to three publications!
