Decoding all the various image formats can feel like your first time ordering at Taco Bell right? There’s JPG, PNG, and even something called WebP images.
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your website, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite. You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text.
Without proper image optimization, you’re wasting a valuable SEO asset. Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities. And, it’s becoming an increasingly more important role.
In this Search Engine Journal article, they outline the 12 steps you should take with your images to optimize your search engine optimization.
* Spoiler: One of the tips is to compress your images before posting. You may already know that tip, but in case you need a good, free compression tool, I recommend Compress or Die, which I’ve featured before in my TNT Report newsletter (Jan. 28, 2022 edition).
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