The buzzword (or phrase if you will) nowadays is “Content is King.” But what or where are the most effective places to create content?

If you’re like me, you find yourself juggling all the time. Between getting the work done and trying to stay active in social media. Maybe getting a printed or e-newsletter out every once in a while. And let’s not even talk about producing videos or podcasts or just keeping your website up to date!

MarketingSherpa — who puts out some great content by the way — recently tackled the question of effective areas for our content.

In their chart below, compare the results with where you are spending time on your business.

Take a few minutes to study the MarketingSherpa chart, look at the data about the most effective channels for content and then relay that to your audience and the products you’ve been producing. This quick study should help you in achieving your marketing objectives.

MarketingSherpa reported that Webinars were tops on the list of most effective places to create content to help marketers meet their marketing objectives (49% of marketers consider them to be very effective, 92% of marketers considering them to be very or somewhat effective.

• 95% of marketers consider Web pages to be very or somewhat effective.
• 94% of marketers consider e-Books to be very or somewhat effective.
• Also ranking highly were case studies, customer reviews, white papers, microsites and articles.

And while podcasts and social media were among the least effective, “podcasts still had 79% of marketers who viewed the channel as somewhat or very effective, and social media garnered 82% of marketers saying the channel was somewhat or very effective.”

Interesting results. And results that definitely should cause you to take a few minutes to ponder where you’ll focus you’re time on content creation.

Check out the chart in detail and the full MarketingSherpa article for a more in-depth discussion of the results.