[dropcap]E[/dropcap]mail marketing is huge! It’s not the next hot fad or social craze — it’s just a proven method for staying in touch with your community, customers and prospects.

I came across a really good article from Caron Beesley, a small business owner, writer, and marketing communications consultant who works with the SBA.gov team — which is by the way a great source of information for small business owners.

Email marketing is a core asset in any lead generation activity or campaign, even a good old email newsletter usually has one or more calls to action. But if you’re finding that your click-through rates are falling short, what can you do?

In her article, Beesley outlines 8 tips to strengthen your email marketing offers and calls to action. Among her suggestions:

• Give your subject line the attention it deserves.
• Use action-oriented words.
• Use graphics to enhance calls to action.
• Declutter.

Read the complete article on the SBA.gov site for all 8 tips, along with details on each.

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