But Small Businesses Need Help Getting More Value from Social Media Efforts

According to the 2012 Small and Medium Social Business Study conducted by the SMB Group, fewer than one-quarter of small businesses (24%) use social media as part of a planned social media strategy. Another 29% use social media in an ad hoc way, suggesting that they are intrigued with social media but aren’t sure exactly how to make it work for them.

“The needle for SMBs using social media as part of a planned, corporate strategy has barely moved at all,” according to Sanjeev Aggarwal, SMB Group Founder and Partner. “More SMBs are using social media, but they lack the solutions, expertise and guidance to integrate them with other business processes and use them more effectively in their businesses.”

Small Business Social Media Challenges

The study noted that top challenges SMBs cite to using social media more strategically are:

• lack of time
• inability to measure value
• difficulty integrating social media with other business activities
• lack of budget.

I don’t know about you, but that sounds like a business opportunity!

Learn more in this press release.