According to a recent Marketing Forecast story, marketers plan to increase their use of promotional products in the new year.

“New research confirms that promotional products give marketers a boost at the time of distribution and in the long run,” notes the Marketing Forecast story.

Value of Promotional Products

The story also referenced several interesting statistics on the value and the power of promotional products for business use and that consumers “appreciate receiving promotional products from their favorite vendors.”

In a study published by Relevant Insights, 70% of consumers told researchers they’d received these items from vendors. The best recall was linked to “financial services, retailers, apparel brands and electronics manufacturers.”

 

Writing instruments have long been a top category with 35% of consumers claiming to have received a pen or pencil. Another 41% have received apparel ranging from caps (11%) to shirts (22%).

 

This study showed that consumers hold onto these items with 60% keeping them for two years and they use them regularly. Functional products like pens and pencils (over 90%) are kept longer than apparel (23%).

And if you still don’t believe in the value of an advertising specialty item, consider that 55% of recipients have done business with a marketer before receiving a promotional item. And that number rises to 85% after receiving the item.

Plus, about half of consumers keep their promotional gifts at home, meaning that the promotional products “become part of a consumer’s everyday life and serve as a constant but non-intrusive reminder of their relationship with the marketer.”

Find a promotional product to promote your business.