Podcasts are replacing blogs as the premier outlet for thought leadership content.
According to PR Daily, if PR pros don’t already have the capabilities to create a podcast, now is also the time to get in the game. This includes learning how to secure and use the right equipment, record the podcast audio (including backup audio and possibly video recordings), generate a run-of-show and content calendar, secure guests, create structure, create introductions and upload the podcast for syndication.
The upside of producing podcasts over blogs is that they present an opportunity to exponentially expand brand awareness.
If podcast guests are invited to speak on the podcast each week, and every podcast is shared by the guests via their social media channels, the podcast audience can grow organically. This presents a phenomenal opportunity for brands to expand their footprint by inviting synergistic brand representatives to be guests on the show.
Read more in this PR Daily article.
#Podcasts are the new blogs! Are you podcasting for your brand or business? If not, get started. Podcasts are an excellent way to brand yourself as an expert in your field, even if you just interview others. Share on XThis Blog Post is Brought to You by G Suite
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