Multimedia search will shake-up #marketing ... it's one of the social media trends that will impact 2019. #socialmedia Click To Tweet
Hello fellow marketers and welcome to Marketing Highlights, Episode #04, “Multimedia Search.”
Multimedia search will shake-up marketing … that’s one of the social media trends that will impact 2019 according to a post of social media experts, marketing influencers, and PR consultants on textwalker.com.
With the likes of Alexa and Google Assistant now establishing themselves in homes, and the rise of ephemeral content, the way people search will change too. 2019 is when you will have to shake-up your media strategy to account for this.
According to Travis Hawley from Viral Nation:
” Image recognition is already in the hands of many brands that often leverage it to spot their logos and products throughout the internet but there’s a new use … Snapchat just announced a partnership with Amazon to offer “visual search” shopping directly from the Snapchat app.
“This technology allows users to take a picture of say their friend’s shoes and if recognized and available on Amazon they will be brought to that product page, instantly in position to purchase something. As consumers how amazing would it be to see something you like, take a picture, and be able to buy/research it at a moment’s notice? It’s like Shazam for shopping.”
To learn more on this story, including links and resources, visit https://jimperson.com/04
Infographic courtesy of textwalker.com
