Mobile Email Audience Growth Continues

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I don’t know about you, but I love the ability to read and create email on my iPhone and iPad. In fact, I can’t imagine not having that capability!

Many people believe that this mobile email capability creates an “always on” society. While I may check and respond to email now during off-work hours, it actually helps me be more productive by freeing up time during the traditional day.

According to the comScore Data Mine, 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users.

Analysis of the frequency of mobile email usage found that the majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase.

Below is an accompanying graphic from the comScore Data Mine.

Mobile Email Usage Continues Growth comScore Data Mine Research


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