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Marketing Through Text Messaging — How to Use Text Messages in Your Sales Funnel

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The folks at TextP2P recently published a good article about using text message marketing in your sales funnel.

“Text messaging is the primary format of digital communication used today. It’s simple and convenient, more accessible than e-mail, and allows for quick and efficient communication.”

Texting isn’t as invasive as a phone call and messages can be engaged with at any time — most often though it’s quickly, if not immediately upon receipt.

A text messaging sales funnel is an approach used by marketers to progressively lead a customer to the desired outcome and receipt of a text enables customers to be instantly directed into your digital sales funnel.

The TextP2P article looks at using the text message in a sales funnel that is comprised of three segments — starting with the most expansive method and gradually leading to a more targeted approach.

Read the full article here.

Do you use text messages as part of a sales funnel? If not, some good info here on how to use text message marketing in your sales funnel. Click To Tweet

 

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