Are you wondering how you can keep up with small business trends in 2025? Will social media continue to dominate marketing strategies, or is there a new trend on the horizon?
According to a recent article by SmallBizTrends, “Constant Contact: SMB Trends for 2025”, some major shifts are happening that could affect your business.
Let’s look at what’s changing and how you can keep up.
Social Media is King
Most new businesses use social media as their main way to reach customers. In fact:
- 63% of new businesses rely on social media for marketing
- 73% say it brings in most of their money
Why does this work? Social media helps businesses:
- Show who they are and what makes them special
- Talk directly with customers
- Send people to their website to buy things
Using Different Ways to Reach Customers
Smart business owners know they shouldn’t put all their eggs in one basket. The article shows:
- 33% are looking at email marketing
- 15% are using text messages
Other ways businesses are spreading the word:
- Writing helpful articles and making videos
- Working with other local businesses
- Teaming up with popular people online who can promote their products
AI Tools are Taking Off
The biggest change might be how many small businesses are using AI. About 72% plan to use AI for marketing in 2025.
AI helps small businesses:
- Do routine tasks automatically
- Learn more about what customers want
- Work smarter and save time
What This Means for You
If you run a small business, you’ll do best if you:
- Make social media a priority: Don’t just post once in a while. Create a regular schedule for different platforms. Find out where your customers spend time online (Facebook, Instagram, TikTok, LinkedIn) and focus your efforts there. Post content that solves problems or answers questions your customers have. Use analytics to see what posts get the most attention and do more of what works.
- Try different ways to reach customers: Email marketing is still effective—collect addresses and send helpful newsletters with special offers. Text message marketing works well for appointments and quick promotions. Consider starting a blog that showcases your expertise, or create short videos demonstrating your products. Partner with complementary local businesses for cross-promotions or joint events to share customer bases.
- Look into AI tools that can help you work better: Start small with AI tools like chatbots for your website to answer common questions 24/7. Use AI writing assistants to help create content faster. Try AI analytics tools that can spot trends in your sales data and suggest inventory changes. Look into AI scheduling tools that can automatically book appointments and send reminders to reduce no-shows.
The businesses that try these new approaches will have the best chance to grow in 2025.
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