How to Make Facebook Work for Your Small Business

Small business owners often ask if Facebook is still worth their time in 2025. With over 3 billion active users and 90% of consumers maintaining profiles, my answer is a strong yes—if you know how to use it right.

According to Sprout Social, Facebook remains the most-used platform by marketers worldwide at 86%, ahead of Instagram at 79%. But what’s really interesting is that 39% of consumers turn to Facebook when they’re ready to buy—more than any other social platform.

Facebook’s biggest user group is men aged 25-34, making up 18.4% of users, followed by men 18-24 at 13.5%. Women aged 25-34 make the third-largest group. This matters because these age groups often have strong buying power and make household purchasing decisions.

Making Facebook Work for Your Business

Here’s what works best:

Post at the Right Time Americans spend about 32 minutes per day on Facebook. Schedule your posts when your audience is most likely to be online – typically weekdays between 9 AM and 3 PM.

Use Facebook Groups Create a community around your business. Groups see much higher engagement than business pages alone. Share exclusive content, answer questions, and build relationships with potential customers.

Mix Up Your Content Share a blend of:

• Educational posts about your industry
• Behind-the-scenes looks at your business
• Customer success stories
• Live videos (which get 6 times more engagement than regular posts)

Leverage Facebook Ads Even $5-10 per day can make a difference. Target your ads based on:

• Location (great for local businesses)
• Interests related to your product
• Demographics that match your ideal customer

Keep Track of What Works

Facebook’s built-in analytics tell you:

• Which posts get the most engagement
• When your audience is most active
• What content drives actual sales

Final Thoughts

Facebook marketing works best when you’re consistent and authentic. Post regularly, engage with your audience, and focus on building real connections. Remember that Facebook users want to see the human side of your business – show them who you are and why you do what you do. Keep testing different approaches and measuring your results.

With time and attention, Facebook can become one of your most valuable marketing tools.

Facebook remains the most-used platform by marketers worldwide at 86%. But what's really interesting is that 39% of consumers turn to Facebook when they're ready to buy—more than any other social platform. Share on X

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