According to an article from 60 Second Marketer, only 23% of first-time visitors to your website scroll down the home page, which means that 77% of your first-time visitors are missing important information if it’s located below the “fold.”

The article by Jamie Turner, founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” goes on to offer this advice:

• Put the most important information about your products or services towards the top of your website.
• People instinctively look at faces on websites. Further, studies also find that if the faces in the photographs are looking at key headlines on the web page, your visitor’s eyes will navigate from the photograph of the face to the headline the face is looking at.
• Good, simple, crisp web design increases engagement and credibility.

So what about you? Agree with this theory of above the fold placement and Web visitors not scrolling down Web pages?

Click here to read the full article.