Marketing Land reports that MailChimp has released its first annual report since 2016, highlighting a number of key milestones that prove email isn’t dead – it’s evolving.
According to the report, the company claims a 60.51% share of the email industry, supporting over 12 million customers. Its closest competitor comes in at only 9.52%.
MailChimp added more marketing features to its platform last year, but the report indicates that email continues to be the platform’s strongest feature.
The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole.
The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole. Marketing Land says the company’s reporting on its Thanksgiving weekend performance offers a glimpse at just how powerful the channel is. Nearly 9 billion emails were sent from the platform, generating $4.5 billion in orders.
According to Mailchimp's 2019 annual report report, the company claims a 60% share of the #email industry, supporting over 12 million customers. #emailmarketing Click To TweetMailchimp is the email service provider I currently use for my weekly TNT Report newsletter (signup below if you don’t already receive it).
