[dropcap]C[/dropcap]onsumers are watching more than just short video clips on their mobile devices, according to a new study from Ooyala.

In Ooyala’s “Global Video Index” report, the company looked at how tablet and smartphone users consume video content from their mobile devices. The report includes close to 200 million unique viewers in 130 countries.

“Our data shows that while video consumption continues to grow quarter-over-quarter on smartphones, people are engaged for longer viewing periods on tablets and larger screens,” noted Allen Bush, director of communications at Ooyala, Mountain View, Calif.

Per the study’s findings:

• [highlight]71 percent of tablet users watch video on their devices for long-form videos that are 10 minutes or longer[/highlight], marking a 54 percent increase from 46 percent of users in the first quarter of 2012.
• 30 percent of video is watched by consumers for content that is 30-60 minutes long.
• The overall share of tablet video viewing grew 90 percent in the past six months.
• Mobile video share has grown 39 percent in the past six months.
• The increase from both tablet and mobile video share grew 64 percent during the second and third quarters of 2012.

When it comes to smartphones, almost half of video watched is for long-form content that is 10 minutes or longer.

Infographic via Ooyala | Information source: Mobile Marketer

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