[dropcap]M[/dropcap]edia Post reports that a new study by mobile-local ad network xAd and call measurement company Telmetrics, based on Nielsen data, shows a lot of variation in how shoppers use mobile devices.

But the study makes a few generalizations:

• 68% of auto shoppers using mobile devices to shop are Caucasian.
• 64% are male.
• 35% have a household income from $50,000 to $100,000.

The study says proximity, right fit and price are the most important factors. And [highlight]while smartphone users tend to want to buy a vehicle within the hour, tablet searchers are less impulsive. [/highlight]

The study adds that about half of all mobile auto searchers make a purchase and slightly fewer want to do the buy that day.

The firms says that of the 15% of mobile consumers conducting mobile auto searches, fewer than one percent are using apps. Rather, mobile versions of research sites like KBB.com, AutoTrader.com and edmunds.com are the most popular.

Source: Media Post

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