[dropcap]A[/dropcap]ccording to the U.S. Small Business Administration (SBA), [highlight]customers are poised to spend more than $586 billion on holiday gifts this year[/highlight]—a 4.1 percent increase over last year. But not all of that action is taking place on Black Friday or Cyber Monday, or at the local mall.
For smart small businesses whose products have wide appeal, holiday arts and crafts fairs and local flea markets or other outdoor shopping events are great ways to garner additional sales this time of year.
To get started, follow these steps.
- Check out what events your community and nearby communities host.
- Determine where your products fit.
- Know what’s required.
- Get feedback.
- Plan ahead.
- Staff Up.
Read the complete article on the SBA site for more details.
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