Anchor text optimization. It’s an important part of making your website search engine optimization (SEO) effective.
But what is anchor text?
Anchor texts are the hyperlinked, clickable words in a piece of writing. Anchor text optimization is using the most suitable anchors both in internal and external content to help you rank better in search engines.
Using the right anchors can help maximize your SEO efforts – this Infographic offers some tips and explains the types of anchor text to use to optimize your site’s SEO.
Here’s some additional history on anchor text:
- In 2011 and earlier, businesses ranked by using keyword-rich links as anchor texts.
- In 2012, Google released the Penguin update in 2012.
- Businesses using exact match keywords suffer major slides in their Google rankings.
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