According to Eric T. Tung from GoTo Marketers — in an expert round-up article series about social media trends in 2019 on TextWalker.com — that Generation Z will change how we market.
Tung notes that Generation Z are now entering the workplace and that means adapting your customer experiences to meet the demands of a new generation.
Generation Z will change how we market; you'll have to adapt your customer experiences to meet the demands of a new generation. #socialmedia #trends Click To Tweet
Tung says, “There is a social media revolt. Young people everywhere are rejecting the notion that social media needs to be a part of your life. Because of this, companies need to find ways to make social media helpful and useful, educational, or entertaining to people, or lose them forever.
“But the average company on social still uses it to push marketing messaging with little or no impact or engagement.
“With the amounts of data being generated with social interactions, purchase decisions, and subscriptions, companies can, and really need to tailor content to each individual user.”
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