Today (Thursday, Aug. 1) and tomorrow, Friday, Aug. 2, my newly released Kindle book, “News Release Blueprint,” will be free for the two-day period exclusively on Amazon.com.

I invite all my friends and followers to grab a free copy of the Kindle version (a $2.99 value). If you’re an Amazon Prime user you can also borrow the book for free at any time.

“News Release Blueprint”

“News Release Blueprint” discusses news releases and their importance for businesses, what should and what shouldn’t be included in a press release, topics for news releases and free press release sites to distribute your release. In the publication, business owners and managers will learn what a news release is and how to write one.

I’ve always wanted to publish a book and with my “News Release Blueprint,” I try and get rid of the stigma and fear that many small business owners have about writing news releases.

Small businesses, entrepreneurs and solopreneurs need to be writing and sending out press releases about their activities on a regular basis, but most aren’t. Many think that it’s something they can’t do. Others may think it requires too much time.

Hopefully if you are a small business owner you will will read the book, and I’m sure that you’ll realize that you are losing out on lots of media mentions and free publicity by not sending out news releases — as well as how easy it is to write a news release and get featured on local, regional and even national media.

In addition to media attention, a well crafted news release also can increase the search engine optimization (SEO) value of that business.

I had a great time putting together my first Kindle book — hopefully the first of many — and I hope you will download a free copy (Aug. 1-2, 2013) at www.bestnewsrelease.com/newsreleaseblueprint. And please leave a review/comment on Amazon as well.