With in-person events on hold well into 2021, virtual gatherings aren’t ending anytime soon. Facebook says it saw live broadcasts from Pages double year-over-year in June.
Now, small businesses can start charging for online events they hold via Facebook, the company recently announced. Facebook said it won’t collect fees from online events for at least a year (though you’ll pay for any ad promotion, naturally). On the web and Android, it has rolled out Facebook Pay for SMBs to collect online event payments. Things get more complicated on iOS. Apple declined to waive its 30% in-app purchase fee — SMBs will collect 70% of revenue from iOS Facebook app sales. It adds a potential new revenue source for creators and businesses and could have a broader effect of normalizing paid virtual event business models. Source: Search Engine Land
Facebook made the announcement on Friday, Aug. 14, noting that “With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones.”
By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.
And to support small businesses and creators, Facebook will not collect any fees from paid online events for at least the next year. For transactions on the web, and on Android in countries where we have rolled out Facebook Pay, small businesses will keep 100% of the revenue they generate from paid online events.
Facebook also took a shot at Apple since they “refused Facebook’s request to reduce its 30% App Store tax or allow us [Facebook[ to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19.”
Small businesses can start charging for online events they hold via #Facebook, and Facebook says it won't collect fees for at least a year! Click To TweetNow, Pages in 20 countries around the world that meet Facebook partner monetization policies can start charging for online events, making it easier for millions of people and small businesses to make money on Facebook.
Check here to see if you qualify and get access.
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