Current data shows that email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Email marketing remains at the core of most digital-marketing tool suites, even though it’s been around for almost as long as email itself.
But despite its age, the channel has kept up with the times and remains a top way to reach your customers.
EmailToolTesters recently compiled a study of the most current email-marketing strategies and trends. Even though you have several new ways to connect with customers — particularly social media — the study found that the email channel still has a massive reach with 4.3 billion people using email and more than 361.6 billion emails flitting around every day.
The study showed that email-marketing return on investment (ROI) is currently calculated to be 4,400%, or about $44 return on every dollar you spend in your marketing campaign.
Read more in this PC Magazine article and on the Email is Not Dead website.
Email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers with ROI currently calculated to be 4,400%, or about $44 return on every dollar you spend in your marketing campaign. Click To Tweet
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