Don’t Count Out Facebook Just Yet!

Remember when everyone had a Facebook account, and it was THE place to be online? Well, guess what? While you might hear more buzz about TikTok these days, Facebook is still a marketing powerhouse for small business owners like you.

Did you know that 1 in 4 American adults say Facebook influences what they buy more than any other social media platform?

That’s right! According to recent research from eMarketer, Facebook beats both TikTok and Instagram when it comes to shopping decisions.

You don’t need to be everywhere online. In fact, trying to keep up with every new platform can waste your time and money. Facebook gives you a huge audience in one place, where people are actually making buying decisions.

How To Make Facebook Work For You in 2025

Create Real Conversations

• Ask questions in your posts. Something like “What’s your biggest challenge with _?” gets people talking
• Run quick polls about topics your customers care about. Facebook has a built-in poll feature that takes seconds to set up
• Answer comments (even the negative ones!). This shows you’re listening and care about feedback
• Go live once in a while. Even just 10 minutes showing how you make a product or sharing a quick tip can get great engagement

Use Facebook Groups To Build Your Community

• Start your own group around your business topic. For example, if you sell gardening supplies, create a “Backyard Gardeners Club” where people share tips and photos
• Join groups where your customers hang out. Spend 15 minutes each morning commenting helpfully in 2-3 groups related to your business
• Help people with their questions (without being salesy). Only mention your business when it truly solves someone’s specific problem they’ve posted about

Try Facebook Ads—They Work!

• Target exactly who you want to reach. You can choose age, location, interests, and even target people similar to your current customers
• Start small. Even $5 per day can work for a local business to reach 500-1,000 people in your area
• Test different pictures and videos to see what works best. Create two versions of the same ad with different images and see which gets more clicks
• Keep track of what’s working. Check your ad results weekly and put more money toward the ads that are getting you customers, not just likes

Show, Don’t Just Tell

• Use good-quality photos. Even smartphone pictures work great if they’re in focus and well-lit (natural light by a window works wonders!)
• Make simple videos; they don’t need to be perfect. A 60-second video showing how to use your product or a quick tip related to your service can get 10x more engagement than a text post
• Share behind-the-scenes glimpses of your business. People love seeing your workspace, how products are made, or meeting your team (even if it’s just you and your cat!)

Play The Long Game

Most people don’t buy something the first time they see it. Use Facebook to:

• Grow your email list. Offer something free but valuable (like a checklist or mini-guide) in exchange for an email address
• Stay in touch with people who visited your website. Install the Facebook pixel on your website (it’s easier than it sounds!) so you can show ads to people who already checked you out
• Build trust over time. Share customer reviews, answer questions publicly, and be consistently helpful without always trying to make a sale

What To Remember

Facebook isn’t the newest, trendiest platform out there. But it’s where millions of potential customers spend time every day. With some consistent effort and these simple strategies, you can turn Facebook into your best source of new business.

What Facebook strategy works best for your business?

Did you know that 1 in 4 American adults say Facebook influences what they buy more than any other social media platform? #TipsTuesday Share on X

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