Tips Tuesday – Value of Email Over Social Media
If it’s been said once, it’s been said a thousand times -- Don’t build your content business on rented land like a social media network. Build it on something you actually own, like your email…
Tips Tuesday – Repurposing Ideas For Webinars
I don't know about you, but I think I'm hearing less and less about webinars. But, and this is a pretty important but -- according to a recent article from Content Marketing Institute, webinars rank…
Tips Tuesday Top Digital Marketing Trends for Growing Your Business in 2022
The Marketing Insider Group has an interesting article on the 11 digital marketing trends for growing your business in 2022. Despite the turmoil of the last couple of years, many businesses remain optimistic heading into…
Tips Tuesday – Monitor Consumer Sentiment with These 10 Tools
Though monitoring conversations is easier when brands are tagged, you also want to know what is being said about you or your brand without tagging. Manually tracking all conversations though can be tedious, if not…
Tips Tuesday – Top 5 Tips to Improve SEO Strategy
A good search engine optimization strategy can spell the difference in building relationships with customers and simply on-boarding a shopper for a one-time purchase. However, many brands continue to struggle with SEO optimization and strategy.…
Tips Tuesday — Email Newsletter Recipients Click Less Often, Unsubscribe More Often on Smartphones
Here's the problem ... reading your email newsletter on the small screen is like reading "War and Peace" through a keyhole. It’s not easy to get the word out on a 3”x6” rectangle. Mobile reading…
5 Tips for Getting Found in Voice Search
Whether it's Siri, Alexa or Google, people are asking digital assistants for help finding things online. And they're asking with their voices, not search engines. Without voice search optimization, the chances are that a large…
Tips for Small Business Taxes (Tips Tuesday)
Filing and paying your business taxes is something that every small business owner inevitably faces. To help you better prepare for tax season, SCORE asked small business owners and accountants for their best tips for…
Tips Tuesday: An Article and a Podcast All About Growing Your Shopify Ecommerce Store
Today's tip comes from the current "TNT Report" -- actually a bunch of tips -- about how to grow a Shopify store, featuring marketing secrets for you to use on your road to success in…