What’s the Best Day to Podcast – The Marketing Highlights Podcast (Episode 08)

Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #08, “What’s the Best Day to Podcast?”

If you have a weekly podcast, a common question is, “What’s the best day to publish each episode?”

According to Daniel J. Lewis from The Audacity to Podcast, there are a few things you should consider:

• Schedule relevance: business content might not be consumed as quickly over the weekend
• Recurring events: you might need to ensure your episode gets out early enough so people can consume it before the next event (such as as TV-show-fan podcast)
• Urgency: some podcasts may need to publish an episode as quickly after an event
• Most importantly, think about what serves your audience the best.

But Lewis says, the answer is — the best day to publish a podcast is the same day as last time. Consistency is more important than the day itself.

CONCLUSION: Remember, the answer to the question “What day is best to podcast?” or “What time is best to post on social media?” or “When should I do this or that?” is now. You just have to start. So if you aren’t yet podcasting, get started. Podcasts are a great way to connect with your target audience!

To learn more on this story, including links and resources, visit jimperson.com/08

For past episodes visit jimperson.com/listen. And if you need podcast mixing or mastering services visit jimperson.com/podcasthelp.