According to a press release, Amazon customers shopped at record levels from a wide selection of products across every department. Some of the best-selling products on Amazon this season included:
- All-new Echo Dot
- L.O.L. Surprise!
- Glam Glitter Series Doll
- Fashion items from Carhartt
- Bose QuietComfort Wireless Headphones
“This season was our best yet… We are thrilled that in the U.S. alone, more than one billion items shipped for free this holiday with Prime,” said Jeff Wilke, Amazon’s CEO Worldwide Consumer.
Customers asked #Alexa to turn on their holiday lights tens of millions of times this #holiday season, with the number one request being 'Alexa, turn on the Christmas tree.' Share on X
Technology: Amazon Devices & Alexa
According to Amazon, customers purchased millions more Amazon Devices this holiday season compared to last year. It also was a record holiday season for Amazon’s Kids Edition devices; customers purchased more Echo Dot Kids Edition and Fire Kids Edition tablets than ever before. In addition:
- Customers purchased millions of Amazon Fire TV, Fire Tablet, and Kindle products this holiday season.
- Ring and Blink sold more devices this holiday season than ever before.
- Customers bought a record number of smart home devices such as the Amazon Smart Plug, Ring Video Doorbell 2, TP-Link Kasa Smart Plug Mini Outlet, and the iRobot Roomba 690.
- Customers used Alexa to listen to hundreds of millions more hours of music this holiday season compared to last holiday season, and on even more services – including Amazon Music, Spotify, Tidal, and AppleMusic, among others.
- Customers asked Alexa to turn on their holiday lights tens of millions of times this holiday season, with the number one request being “Alexa, turn on the Christmas tree.”
- Alexa delivered 8 times as many reminders this holiday season compared to last.
- Alexa set more than one hundred million timers this holiday season.
- Customers requested nearly 3 times as many recipes this holiday season compared to last and asked Alexa for cooking-related advice twice as much.
Amazon Best-Sellers and Seasonal Trends
Toys
- The best-selling toys in the U.S. and worldwide included the L.O.L. Surprise! Glam Glitter Series Doll with 7 Surprises, Nerf N-Strike Elite Strongarm Blaster, Melissa & Doug Scratch Art Rainbow Mini Notes with Wooden Stylus, Crayola Inspiration Art Case, and LEGO Creator Mighty Dinosaurs Toy.
Electronics
- The best-selling electronics this holiday season included Bose QuietComfort 35 (Series II) Wireless Headphones, the Samsung Flat 65″ 4K UHD 8 Series Smart LED TV, Apple iPad (Wi-Fi, 32GB) in Space Gray, Wemo Mini Smart Plug, Blue Yeti USB Microphone in Blackout, Wyze Cam 1080p HD Indoor Wireless Smart Home Camera, and HP Sprocket Photo Paper.
Amazon Brands
- Some of the best-selling products from Amazon brands in the U.S. included Amazon Essentials Men’s Long-Sleeve Plaid Flannel Shirts, Goodthreads Men’s Short-Sleeve Crewneck Cotton T-Shirts, Daily Ritual Women’s Skinny Stretch Jeggings, the Stone & Beam Ceramic Geometric Table Lamp, Pinzon Faux Fur Throw Blankets, AmazonBasics Multipurpose Scissors, Amazon Elements Baby Wipes, Presto! Toilet Paper, and Solimo Dark Roast Coffee K-Cup Pods.
Amazon Fashion
- One of the most popular brands sold on Amazon during the holiday season was Carhartt, with over one million of its items ordered.
- Some of the most popular brands bought with Prime Wardrobe during the holiday season were Amazon Essentials, Daily Ritual and Goodthreads, in addition to Calvin Klein, Champion, and UGG.
- As a top trend, athleisure was a holiday gifting favorite this season with a wide assortment available on Amazon from customer-loved brands including Champion, Alo Yoga, Nike, adidas and Monrow.
- Amazon Essentials and Simple Joys by Carter’s, along with adidas, Columbia, and Nike were some of the most selected fashion brands added to Amazon Wish Lists this holiday season.
Fast and Free Shipping & Delivery
- According to Amazon, the last Prime Now delivery on Christmas Eve was made at 11:30 p.m. in Berkeley, Calif. and included LEGO Super Heroes Captain America Building Kit, a Hallmark card, Greek yogurt, and shampoo.
- The five cities that had the most last minute Prime Now deliveries on Christmas Eve were San Francisco, Austin, Miami, Dallas-Fort Worth and Springfield, Va.
- In the U.S., more than one billion items shipped for free this holiday with Prime.
And the Person household was one of those numbers. We had numerous Prime packages shipped to us for our Christmas shopping, and Santa even brought us a couple of Echo Dots. Loving Alexa by the way!
