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5 Tips for Getting Found in Voice Search

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Whether it’s Siri, Alexa or Google, people are asking digital assistants for help finding things online. And they’re asking with their voices, not search engines. Without voice search optimization, the chances are that a large group of potential customers don’t even know you exist.

Toolbox Marketing writes that “Voice search is becoming popular worldwide as it is more convenient to talk than type. The explosive growth in voice assistants and smart home devices such as Alexa over the last few years is an indicator of this trend. Ironically, only a small percentage of local businesses are optimized for voice search. Without voice search optimization, the chances are that customers are not even noticing your business.

Voice search is increasingly growing and changing the way people do local searches. According to DataReportal’s Digital 2021: Global Overview Report, 45% of internet users used voice search or commands between December 2020 and January 2021. Studies further show that voice search sales are projected to hit $40 billion soon. However, have you optimized your content for voice search?
Voice search is increasingly growing and changing the way people do local searches. Have you optimized your content for voice search? Click To Tweet

According to Toolbox Marketing, there’s five tips to implement to help you optimize and increase your chances of appearing on voice search.

  1. Optimize Content for Voice Search
  2. Use FAQs and Featured Snippets
  3. Optimize Your Site for Mobile Devices
  4. Take Advantage of Citations
  5. Use Schema Markup

Check out the article for the details for ranking your local business for voice queries.

To get more tips like this — as well as tools to help you grow your business and the top social media and marketing news of the week — be sure to subscribe to my TNT Report e-newsletter. It’s delivered to your inbox every Friday afternoon full of tips, news and tools to help you grow your business!

 

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