Affiliate marketing is a large part of Pat Flynn’s Smart Passive Income business. According to Flynn, there are the three types of affiliate marketing that have worked best for him:
- Unattached affiliate marketing
- Related affiliate marketing
- Involved affiliate marketing
Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #09, “3 Types of Affiliate Marketing.” Let’s explore the those three types of affiliate marketing.
Affiliate #marketing doesn’t have to be sleezy. It’s about genuinely recommending a product or service you know will provide value – and you happen to get some compensation for that recommendation. Click To TweetUnattached Affiliate Marketing are your basic pay-per-click affiliate marketing campaigns where you have no presence and no authority in the niche of the product you’re promoting. There’s no connection between you and the end consumer, and all you’re doing is putting an affiliate link in front of someone via Google Adwords, Facebook ads, etc. in the hopes that they’ll click on your link, buy the product, and earn a commission.
Related Affiliate Marketing is where you have some sort of presence online, whether it’s through a blog, a podcast, videos, or on social media — and you have affiliate links to products related to your niche, but they’re for products you don’t actually use.
Involved Affiliate Marketing is where you’ve used a product or service, truly believe in it, and personally recommend it to your audience. Not in a banner ad or somewhere that says “recommended resources,” but within your content, as part of your life and strategy for whatever it is you’re talking about. The product almost becomes something people “have to have,” because it’s part of the process.
Flynn says that you should use your authority and presence in a niche to recommend products that you’ve used and have benefited you in some way is the best way to go. He adds, “Focus on trust and authenticity. Focus on serve first, not income first. Focus on what is best for your audience.”
CONCLUSION: Remember, affiliate marketing doesn’t have to be sleezy. It’s about genuinely recommending a product or service you know will provide value – and you happen to get some compensation for that recommendation.
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