Intero Digital released its “2025 State of Digital Marketing” report today, February 6. This comprehensive report provides insights into the key trends shaping digital marketing in 2025, along with actionable strategies for businesses and marketers.
This in-depth report provides businesses and marketers with data-driven insights into the most critical trends shaping digital marketing in 2025, along with actionable strategies to stay ahead in such a competitive landscape. [PR Newsire]
Among the digital marketing highlights:
- AI-driven marketing is on the rise, with 32% of marketers viewing AI as the ultimate innovation tool for creating hyperpersonalized campaigns.
- Experience-driven marketing is growing in importance, with 36% of marketers prioritizing deeper customer engagement through tailored content, interactive media, and real-time personalization34.
- The evolution of generative engine optimization (GEO) is redefining search, pushing brands to optimize for AI-powered platforms like ChatGPT and Perplexity, rather than traditional search engine results.
- Personalization has become essential, with consumers expecting brands to understand and cater to their individual needs.
- AI is being leveraged for predictive analytics, content creation, and customer service automation.
The report aims to equip businesses with the knowledge and tools needed to stay ahead in the competitive digital marketing landscape of 2025. It offers strategic playbooks and insights into emerging opportunities, making it an essential resource for businesses looking to refine their digital marketing strategies and gain a competitive edge.
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